Schiesser! Too Rich for Mey Blood

We wandered onto the floor of the shopping complex. We've been here before, but never to this floor -- it's men's apparel. And in a little section in the middle of this floor was the men's underwear.

I'm not talking about your Fruit-of-the-Loom stuff; I'm talking the kind with which you can cuddle your butt, and pamper your twig and berries. The nice materials, the good fits (apparently), all that.

We saw one rack of wares with a bold logo: Schiesser. I read it out loud.

"Doesn't that mean 'sh!t' in German?", M asks.
"Yeah, I think so ..."

Probably not the best name for underwear. I know it's spelled differently (by one letter) and sounds different, but it still leaves a lot of room for error. I mean, what if I started a brand of underwear called "Skitmarks Inc." or "Shetbucket"?

They had a promotion going, $1000NT ($30US) for three plain white underwear, probably the cheapest of any of their product lines. I picked up another box and flipped it over. $780NT apiece. That's $25US for one grey underwear.

"This brand is from Germany," the saleswoman volunteered.
"Oh. Uh-huh. Thanks," I replied.

But no thanks, not even if it's from Europe: this butt is perfectly happy in underwear that's easily half that price. We move on.

And then, with a display on a glamourously black column, there they were: Mey. These designer treasure holders came in lots of patterns: checkers, prints, flag colours, you name it. And in designing it, they seemed to have carefully considered the ... aspects of the male anatomy. I give a subtle nod of approval. The dangling white tag next to the pouch caught my attention.

$2480NT [$75US]

I'm sorry, what was that?? Hey, it's nice underwear, but not that nice. For that price, I could probably pay someone to cradle my ass wherever I go!

Who the heck prices these products, anyway?
Wait, who the heck buys them at those prices??